IT IS kick-off time for European soccer. As national league seasons open across a continent that still manages to attract the world’s top talent, eyes are turning to the so-called galácticos– the superstars joining Spain’s La Liga. Spain is posting some of Europe’s worst GDP numbers, yet summer spending on soccer players has been...
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Posts Tagged ‘ Florentino Pérez ’
The drain to Spain
Penalties of a superstar strategy
Leslie Crawford Real Madrid overtook Manchester United last year as the world’s biggest football club by revenues. And yet fans of the Spanish club are not celebrating. The business prowess of Florentino Pérez, construction magnate and president of Real Madrid, has not been matched by sporting success on the field. In fact, Real Madrid...
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Real Madrid Needs a New Goal
Real Madrid Needs a New Goal Via cash and glamour, Florentino Pérez made his soccer club a sensation. Now on a losing streak, can it get income kicking again? Over the past two decades, Florentino Pérez has succeeded at transforming ailing Catalan building company ACS into the undisputed leader of Spain’s booming construction industry....
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