"I've seen millions of plants, but never one like Zara's," says Jose Luis Nueno, a professor of retailing at IESE, the graduate business school at Spain's University of Navarre. Mr. Nueno carried out a four-year study of sales at Zara. "In terms of technology and industrial production, they are way ahead."
Zara takes only four...
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Posts Tagged ‘ Inditex ’
Zara’s Scours World For Trends, Then Makes Clothes
Inditex S.A.
The case describes the Inditex business model and its key success factors, as well as the challenges facing the group in the future and the opportunities open to other retailers. An analysis is given of alternative growth strategies and the competitors in the market segment. The case provides interesting documentation on the Inditex group....
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