Posts Tagged ‘ Sector alimentario ’

Innovating in the Food Industry: How and Why?

Books

  On the occasion of the international food and beverage industry fair Alimentaria, held in Barcelona, IESE Professor of Marketing José Luis Nueno presented the paper “¿Sirve para algo innovar en el sector alimentario español?” (“Is there anything to be gained from innovation in the Spanish food industry?”), a comprehensive study of innovation in...
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