In the late 1990s, companies often bought huge quantities of IT for reasons that had nothing to do with their business models or long-term strategies. In a common scenario, a company saw that its rivals had bought ERP or CRM applications, say, or had signed on to participate in a B2B exchange, and felt...
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Academic articles
Do You Have Too Much IT?
Distribution in Europe: Euro-Shop ‘Til You Drop
"European firms have been highly successful in exporting their proprietary distribution models and formats all over the world. Distribution is one of the industries in which Europe leads the world, contributing important innovations. Despite being a very heterogeneous market, the European distribution sector generally follows the same pattern that shares three future tendencies: growing...
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Managing Internationally: The International Dimensions of the Manager
"In this paper we report on the study undertaken by a multidisciplinary team from IESE on managing internationally. Our starting point is that managing internationally is not confined to multinational companies, large firms, expatriates or headquarter-subsidiary relations. Instead, we submit that the management task in general has become increasingly complex, as managers are forced...
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After the Wall
José L. Nueno and John A. Quelch; wrote this article published in IESE Insight, February 1992 Go to publication: http://www.ieseinsight.com/fichaMaterial.aspx?pk=4846&idi=1&origen=1&ar=12&buscador=2&keywords=&autores=Quelch%2C+John+A.&titulo=&referencia=&fPublicacionMesInf=&fPublicacionAnyoInf=&fPublicacionMesSup=&fPublicacionAnyoSup=&idiomaB=&idiomaBT=&area=&tipo=&tipoT=&publicadoPor=&catedra=&idioma=1
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