Academic Info

Real Madrid Needs a New Goal

Real Madrid Needs a New Goal Via cash and glamour, Florentino Pérez made his soccer club a sensation. Now on a losing streak, can it get income kicking again? Over the past two decades, Florentino Pérez has succeeded at transforming ailing Catalan building company ACS into the undisputed leader of Spain’s booming construction industry....
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Do You Have Too Much IT?

In the late 1990s, companies often bought huge quantities of IT for reasons that had nothing to do with their business models or long-term strategies. In a common scenario, a company saw that its rivals had bought ERP or CRM applications, say, or had signed on to participate in a B2B exchange, and felt...
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Distribution in Europe: Euro-Shop ‘Til You Drop

"European firms have been highly successful in exporting their proprietary distribution models and formats all over the world. Distribution is one of the industries in which Europe leads the world, contributing important innovations. Despite being a very heterogeneous market, the European distribution sector generally follows the same pattern that shares three future tendencies: growing...
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Managing Internationally: The International Dimensions of the Manager

"In this paper we report on the study undertaken by a multidisciplinary team from IESE on managing internationally. Our starting point is that managing internationally is not confined to multinational companies, large firms, expatriates or headquarter-subsidiary relations. Instead, we submit that the management task in general has become increasingly complex, as managers are forced...
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After the Wall

José L. Nueno and John A. Quelch; wrote this article published in IESE Insight, February 1992 Go to publication: http://www.ieseinsight.com/fichaMaterial.aspx?pk=4846&idi=1&origen=1&ar=12&buscador=2&keywords=&autores=Quelch%2C+John+A.&titulo=&referencia=&fPublicacionMesInf=&fPublicacionAnyoInf=&fPublicacionMesSup=&fPublicacionAnyoSup=&idiomaB=&idiomaBT=&area=&tipo=&tipoT=&publicadoPor=&catedra=&idioma=1
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