Rituals: Enrich Your Life

Rituals, an innovative concept in the area of home and body cosmetics, was born within the European Home and Personal Care (HPC) division of Unilever. In 2003 the company faced several challenges as it prepared to roll out its brand to other European nations, reconsider its distribution channels or find financial resources or partners...
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Changing population driving discount growth

A study presented at the meeting and compiled by professor José Luis Nueno of the IESE Business School at the University of Navarra, showed that own labels currently account for 27 per cent of all supermarket and hypermarket sales in Spain, and that in 130 different product categories, retailers' own brands already account for...
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Den digitale revolution er i gang

»Det er den førende virksomhed for den nye økonomi i vort land, også foran telefonselskabet Telefonica,« siger José Luis Nueno, der professor på Spaniens førende businessskole, IESE.
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Distribution in Europe: Euro-Shop ‘Til You Drop

"European firms have been highly successful in exporting their proprietary distribution models and formats all over the world. Distribution is one of the industries in which Europe leads the world, contributing important innovations. Despite being a very heterogeneous market, the European distribution sector generally follows the same pattern that shares three future tendencies: growing...
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ZARA: Fast Fashion (Paper or multimedia Case)

Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what’s selling and what’s not and continuously adjusts what it produces and merchandises on that basis. Powered...
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The Recorded Music Industry

The Recorded Music Industry Music has become one of today’s great global industries, generating world retail sales of US$27 billion to $38 billion during the 1990s, by satisfying the diverse music appetites of people around the globe and popularising new artists and music styles. Recorded music in turn belongs to a group of copyright-based...
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O impacto do preço no mercado

Em entrevista exclusiva, José Luis Nueno afirma que o preço é, cada vez mais, elemento-chave da estratégia competitiva. Relacionada com as finanças, o marketing e as vendas, a política de preço pode aumentar ou reduzir a participação no mercado rapidamente
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Internet Sites Have a Toehold Over U.S. Shops for Climbers

American rock and ice climbers have grappled with limited equipment selection and relatively high prices for years; many take advantage of trips to Europe to stock up on specialized equipment at lower prices. Until the arrival of Internet shopping, the American and European climbing markets remained largely isolated from each other.
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Internet Sites Have a Toehold Over U.S. Shops for Climbers

Carlos Barrabes put his family’s climbing-gear shop on the Internet five years ago, looking for a bigger market than the tiny mountain hamlet of Benasque, Spain (pop. 1,000). But he never thought success in the U.S. market would boomerang. The U.S. accounts for about 25% of Mr. Barrabes’s €8 million ($7.8 million) in annual...
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Mango

Mango, a company now a household name to women in more than 50 countries around the world, traces its roots back to the 1970s, when Isak Andic Ermay, born in Istanbul of Sephardi origins, started selling shirts imported from Turkey in the “Mercadillo de Balmes”, a kind of pocket-size Carnaby Street just off Balmes...
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