Japan and Asia in the spotlight at Barcelona Bridal...
Spanish retail: Deep cuts in store
Here Comes the Instagram Bride
But Don Antoni, who were you?
The next edition of Barcelona Bridal Fashion Week will be held on 25-30 April...
Nimbler rivals and low profits plague El Corte Inglés, which is seen as a...
Wedding bells are ringing for the digital generation. As Millennials come of age and...
The Gaudí Exhibition Center is centrally located on Barcelona’s Avinguda de la Catedral. The...
Over a hundred members came together for the annual “5 a day” event which was held on 7th May in the Management Centre of Mercamadrid. This year, for the first time, the Association’s X General Assembly was followed directly by the First Professional Congress as well as the presentation of the “5 a day”...
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In the late summer of 2006, Raúl Suárez, managing director of Zinio Spain, was talking with Joan Solà, CEO of AccesoGroup, about how they could make Zinio into a profitable and viable business in Spain. As CEO of AccesoGroup (a prominent media intelligence and analysis company within Spain), Solà had signed a franchise deal...
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Najnowsze trendy dotyczące budowania globalnych marek poprzez media, przedstawi gość honorowy Konferencji: Prof. Jose Luis Nueno - wybitna osobowość i autorytet w dziedzinie strategii i marketingu na świecie.
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« Au moment d''affronter le marché global et l''ouverture notamment de la Chine, Inditex a fait le choix de maintenir son système d''intégration verticale maximale, alors que tous les concurrents misent sur la délocalisation » , souligne José Luis Nueno, professeur de marketing à l''IESE, co-auteur de Zara : Fast Fashion.
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(Español) El Bloque temático "El Consumidor del Siglo XXI" fue impartido por el Profesor del IESE José Luis Nueno, y consistió en la discusión de dos Casos y dos conferencias- coloquio dedicadas respectivamente a los temas de la 'Comercialización en mercados maduros' y '¿Sigue siendo sostenible el modelo de Marketing de Masas?'
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This case describes the history of the Big Brother television show format, thought up by Endemol, which represent the global launchof the “reality show” concept. Following years of extraordinary success, Endemol and its Spanish subsidiary Zeppelín are thinking about how to vary the format to recover audience viewing levels. Fillat D.; Nueno Iniesta,...
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Am Ende mußte gar ein Toter herhalten. In den Tagen nach der schmachvollen 1:6-Niederlage bei Real Saragossa im Hinspiel des Halbfinales um den spanischen Pokal Copa del Rey beschwor Real Madrid in einer beispiellosen PR-Aktion den Geist seines ehemaligen Spielers Juan “Juanito” Gómez. Dieser hatte seinen Verein mehrfach aus einer schier aussichtslosen Lage gerettet....
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In June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander’s Americas Division, had set the objective...
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For most companies, their clients are their most valuable asset: it is very expensive to capture them, and, if they are retained, they will generate profits for the rest of their relationship with the firm. In this sense, Client Value is a measure which assesses the sum of future discounted benefits of a client,...
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Leslie Crawford Real Madrid overtook Manchester United last year as the world’s biggest football club by revenues. And yet fans of the Spanish club are not celebrating. The business prowess of Florentino Pérez, construction magnate and president of Real Madrid, has not been matched by sporting success on the field. In fact, Real Madrid...
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