Spanish fashion fleet hitting rough seas

International Press

MADRID At first glance, the glittery 70 blazer on sale at the Zara megastore in central Madrid seems to have little in common with the silk-embroidered T-shirt going for 802 at the uptown Victorio & Lucchino boutique. But the Spanish retailing giant and the exclusive design house do share a mission: They are striving...
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Spanish fashion fleet hitting rough seas

The International Herald Tribune

"The Spanish retailing giant and the exclusive design house do share a mission: They are striving to make Spanish labels a formidable force in the fashion industry, even as better-known companies like Benetton of Italy, the Belgium-based C&A or Marks & Spencer of Britain regroup, retrench and struggle to bolster their brands. Inditex, owner...
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Real Madrid Needs a New Goal

Academic Archive , Articles , Academic articles , BusinessWeek , International Press

Real Madrid Needs a New Goal Via cash and glamour, Florentino Pérez made his soccer club a sensation. Now on a losing streak, can it get income kicking again? Over the past two decades, Florentino Pérez has succeeded at transforming ailing Catalan building company ACS into the undisputed leader of Spain’s booming construction industry....
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The Anatomy of Diffusion

Tech notes

This note introduces the theory of innovation diffusion, using the a range of diffusion curves to illustrate the dynamics. The case explains how these forms (and consequently the speed of diffusion) depend on factors related to the products (relative advantage, compatibility, complexity, ease of trying out the product, observability and risk) and on word...
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Real Madrid Club de Fútbol

Academic Archive , Casos Harvard Business School , IESE Cases

In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world’s top soccer clubs. In his campaign, Perez had promised to turn around the club’s finances, bring in world-class talent, and expand the club’s brand around the world through multiple channels. As re-election looms four years...
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Real Madrid brings Hollywood touch to sport

Sports Illustrated

"The soccer business maps the movie industry closely," says José Luis Nueno.
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Age of Cheap

German

(Español) Warum Kunden immer weniger bezahlen wollen und der Aufstieg des Preises unvermeidlich ist
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Innovating in the Food Industry: How and Why?

Books

  On the occasion of the international food and beverage industry fair Alimentaria, held in Barcelona, IESE Professor of Marketing José Luis Nueno presented the paper “¿Sirve para algo innovar en el sector alimentario español?” (“Is there anything to be gained from innovation in the Spanish food industry?”), a comprehensive study of innovation in...
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Philips Bets on Recordable DVD: Conflicting Technologies

Academic Archive , IESE Cases

DVDs were the biggest success ever in consumer electronics, but it seemed that many consumers missed being able to record on DVD, as they did with their VCR. Moreover, research showed that they were willing to pay premium for recording. Was this the right moment to launch the first DVD Recorder in Europe? Early...
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Do You Have Too Much IT?

Academic Archive , Academic articles , Sloan Management Review , Other

In the late 1990s, companies often bought huge quantities of IT for reasons that had nothing to do with their business models or long-term strategies. In a common scenario, a company saw that its rivals had bought ERP or CRM applications, say, or had signed on to participate in a B2B exchange, and felt...
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